Our Story

From a random scroll to a world united by

smiles.

Built and run by dentists who own multiple practices. Here’s who we are — and exactly how we turn a stressed schedule into predictable, high-value growth.

Dentist-led

not marketers guessing

One partner

the whole growth engine

ROI-first

dollars in vs. production out

How it started

Three strangers, one shared belief.

Dentistry deserved better than another agency. A chance connection turned into a company obsessed with one thing: making great practices grow.

1

The Scroll

Three strangers on opposite sides of the globe kept noticing the same broken thing: great clinicians held back by weak systems and forgettable marketing.

2

The Spark

A dentist, a systems architect, and a storyteller found each other — and realized the fix wasn’t another agency. It was a movement.

3

The Movement

ORAX: a world where dental excellence is accessible, technology enables growth, and every practice thrives — united by smiles.

The Founders

The people behind the movement

A clinician, a systems architect, and a storyteller — the reason ORAX speaks dentistry, business, and marketing fluently.

Dr. Rami Nazarian

Founder & Clinical Director

Dentist and educator — the heart of his clinic. He keeps every decision honest to the operatory.

Mansi

CTO & Partner

The architect who turns messy operations into systems that scale.

Khan

SEO & Web

Gets you found and makes the site convert — map pack to booking.

Sound familiar?

You didn't go to dental school to run a marketing department.

Most owners we meet aren’t short on clinical skill — they’re buried under the business side. If two or more of these sting, we should talk.

Open chairs and quiet weeks you can't plan around
Inquiries that never get followed up — and book down the street
Ad spend nobody can trace to an actual patient
Cleanings and low-PPO visits instead of high-value cases
A web guy, an SEO guy, an ads guy — and no one accountable
No-shows, cancellations, and hundreds of dormant patients

The bottom line

Most agencies sell you leads.

We sell you production.

Here’s the honest difference between the typical agency experience and how ORAX runs your growth.

The typical agency

Busy, not profitable

Vanity metrics: clicks, impressions, and 'leads'
Slow or no follow-up on new inquiries
One channel, no idea what's driving cases
A web guy, an SEO guy, an ads guy — no owner
Reports full of jargon you don't have time to read
Built by marketers who've never seen an operatory

The ORAX way

Booked, high-value patients

Booked, high-value patients — implants, aligners, cosmetic
AI + a trained receptionist responding in seconds
Paid, SEO, and comms working as one tracked system
One accountable partner for the whole growth engine
One monthly ROI review — dollars in vs. production out
Built and run by dentists who own multiple practices

More high-value cases

Not just cleanings and low-reimbursement visits — the treatment that moves production.

Lower cost per patient

Spend that traces to booked chairs, not clicks — so every dollar earns its place.

Predictable growth

A steady pipeline you can staff and plan around, month after month.

One accountable partner

We run the growth engine, you run the practice.

Your presence and your follow-up, handled under one roof — no more juggling vendors who never talk to each other.

01 Online presence

02 Operations & follow-up

The ORAX method

Dentist-led. Systems-driven.

The same five steps behind every practice we grow — transparent from day one.

1

Diagnose

We audit your market, competition, offers, and patient journey — through a clinician’s eyes.

2

Build

Website, funnels, tracking, and offers engineered to convert the right patients.

3

Launch

Paid media, SEO, and patient comms go live with tracking from day one.

4

Optimize

We tune spend, keywords, and follow-up against booked production.

5

Report

One clear monthly ROI review. No jargon. One partner accountable.

Join the

Join the Movement

Let’s connect centers of excellence worldwide — and build a practice that runs like a system, not a scramble.